Blackett was previously group deputy chairman of Interbrand and spent 25 years with the company working in all areas of corporate and product brand development for clients worldwide.
Siegel+Gale founder Alan Siegel, says:“We have built an outstanding team of talented people in London who are doing world-class work for our clients in Europe and the Middle-East. Tom’s arrival bolsters this still further. There are few people in the world that have his depth of experience in brand matters. Tom’s thought leadership and expertise is visible in the books he has published, the conferences he has spoken at and in the High Court, where he is a highly regarded expert witness in disputes involving brands.”
Fred Burt, Managing Director of Siegel+Gale in the UK, adds: “Building coherent brands that deliver business impact has become extremely difficult, and we see that brand consulting is changing. Tom has been in the industry long enough to know the difference between strong effective brand building and the expensive, inefficient navel gazing that are the hallmarks of too many so-called brand consulting assignments. We’re thrilled he’s chosen to join us at this exciting point in our development.”
Siegel+Gale clients have included American Express, Bayer, Dell, Harley Davidson, Lexus, Yahoo!, Sony and Dow. The company has full-service offices in London, New York, Los Angeles and Dubai, and strategic partnerships around the world.
Siegel+Gale is part of Omnicom Group.