Siegel+Gale names Tom Blackett as chairman

Global brand consultancy Siegel+Gale has appointed former Interbrand executive Tom Blackett as chairman of its UK  office.

Blackett was previously group deputy chairman of Interbrand and spent  25 years with the company working in all areas of corporate and product  brand development for clients worldwide.

Siegel+Gale founder Alan  Siegel, says:“We have built an outstanding team of talented  people in London who are doing world-class work for our clients in Europe and the Middle-East. Tom’s arrival bolsters this still further. There are  few people in the world that have his depth of experience in brand matters.  Tom’s thought leadership and expertise is visible in the books he has published, the conferences he has spoken at and in the  High Court,  where he is a highly regarded expert witness in disputes involving  brands.”
  
Fred Burt, Managing Director of Siegel+Gale in  the UK, adds: “Building coherent brands that deliver business impact has  become extremely difficult, and we see that brand consulting is changing.  Tom has been in the industry long enough to know the difference between strong effective brand building and the expensive, inefficient navel gazing  that are the hallmarks of too many so-called brand consulting assignments.  We’re thrilled he’s chosen to join us at this exciting point in our  development.”
 
Siegel+Gale  clients have included American Express, Bayer, Dell, Harley  Davidson, Lexus, Yahoo!, Sony and Dow. The  company has full-service offices in London, New York, Los Angeles and Dubai,  and strategic partnerships around the world.
 
Siegel+Gale is  part of Omnicom Group. 

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