Marketers on proving effectiveness when the economy is against you
Niamh CarrollLinking marketing strategy to business performance is a powerful way to make a case for investment. But when macroeconomics mean growth is scant, building confidence can be tricky.
The Marketing Academy reveals its 2024 Scholars
Josh StephensonThirty marketing executives will take part in this year’s Scholarship, which aims to help them develop the skills they need to take up senior and board-level roles.
Ford: Using ‘business metrics’ can earn marketers a seat at the top table
Grace GollaschTrading media metrics for the “right data” can help marketers prove to the CFO why certain investments are “worth every dollar”, says Ford Europe’s media boss.
ITVX delivers double-digit growth in streaming hours and ad revenue
Niamh CarrollThe streaming service outperformed the broadcaster’s studio arm, amid wider plans to invest an additional £15m in marketing this year.