Much has been said about artificial intelligence (AI) in marketing over the past couple of years – perhaps even too much. But there is no doubt that it is changing relationship marketing as we know it. A recent Gartner study predicts that by 2020, 85% of the relationships between brands and consumers will be conducted without human interactions. According to Resulticks research, when it comes to technically implementing AI, 69% of brands’ performance were rated as ‘poor’, while 42% had either no plans to implement, or had already aborted their efforts.
Don’t miss this ‘how-to’ webinar with Alexei Kounine, AI Lead at Selligent Marketing Cloud, as he unpacks what the real benefits are and what you should be focusing on.
This webinar will give you the low-down on:
- Why AI-powered marketing is not optional
- How a few simple rules can provide you with the perfect AI toolkit
- How AI can increase customer acquisition, engagement and retention
Join us on Thursday 13 September at 3pm GMT to find out more.