With consumers using an ever-increasing number of digital and social channels, brands looking for behavioural insights are moving past traditional Q&A research formats and into passive digital tracking. By measuring actual behaviours across multiple devices, they are able to build a stronger and more accurate reflection of consumers’ lives, media consumption, path-to-purchase and more.
Discover how taking a more innovative, digital approach to research can allow you to measure actual behaviour and marry it to ‘claimed’ behaviour for a deeper, richer picture of how individual consumers are acting.
You will find out:
– What is possible using digital behaviour tracking
– How digital tracking can be used in conjunction with traditional research methods
– How brands are using this information to improve digital marketing effectiveness
Now available on demand