How to create a culture of collaboration
Marketers can no longer operate in a vacuum, a collaborative culture is necessary across a business in order to improve performance.
Media consumption is fragmenting at a rapid rate, while ever more demanding customers expect brands to be available across multiple platforms more of the time. Brands needs to be more things to more people on more occasions. Marketers, therefore, can no longer operate in a vacuum.
It is incumbent on them to work collaboratively across the business – from customer services to technology, from HR to insight, from sales through to operations and beyond in order to ensure that customers’ experience of a brand is consistent. Join Marketing Week, Salesforce and a panel of senior marketers on an interactive webinar where we will discuss marketing’s role in this new dynamic and how a collaborative culture can improve business performance.
Discussion points will include:
– Changing capability demands
– Boosting influence
– Agile working
– Creating the right culture
– Structural challenges
Host: Russell Parsons, editor, Marketing week
Host panellist: Scott Ivell, head of UK marketing, Salesforce
Panellists: Pete Markey, marketing director, TSB Bank; Zoe Harris, group marketing director, Trinity Mirror Group
Watch on demand now
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