How to manage a crisis in the digital age
Learn how to effectively contain potential threats when things go wrong
Hear former director of media at Amnesty International, Susanna Flood, discuss the evolution of crisis communications – from the era of ‘today’s news is tomorrow’s chip paper’ to the forever online world.
This webinar considered how best to manage a crisis in the digital space; it looked at:
• The opportunities and threats created by the cyclical relationship of traditional and social media
• The role of social listening in differentiating a social murmur from a real reputational threat
• First-hand case study examples from Susanna’s time at Amnesty International