Accelerating GDPR readiness across data-driven marketing

Few people would consider trying to get somewhere without a clear map and vision for their destination.

The same principle applies to the Customer Journey – the customer journey is about real people, privacy and trust and GDPR is about balancing the ‘rights’ between business and real people.

The map and vision for unlocking and accelerating GDPR Readiness for a Brand starts with the Board – the customer culture it creates and its approach to customer data governance.

There is too much talk about the destination, now it’s time to take the journey, one that can be successfully navigated if you have the knowledge and a map to get you there.

Achieving GDPR readiness is not an option – GDPR is a concern for many businesses but most are simply stymied by the scale of the challenge, rather than knowing where and how to start effective preparation.

Many are being bombarded by unhelpful checklists that don’t actually help a company to prioritise or tackle the issue.

This webinar from the new partnership between Acxiom and Data Compliant looks at how a business can assess the impact of the incoming GDPR (and privacy directive) on their company infrastructure, and set out a tangible plan towards compliance.

It is a practical guide to solving  the organisational GDPR challenge: how to tackle it, what to do, and where to start, it will help you set out your ‘map’ , understand the critical milestones and enablers on the road to GDPR readiness and includes some local knowledge of what to look out for.