The modern customer journey is complex. So it is important to focus on the key moments that can help inspire people to buy your product or service. Social is no longer just about conversation and content; it’s now an established channel for customer acquisition, retargeting and engaging existing customers to support retention programmes. Sarah Cunningham, head of demand generation at AdRoll EMEA, dives into the new world of Instagram marketing and highlights brands that are nailing it.
From training staff to driving one-on-one brand engagement, Adidas, Just Eat and HTC are using chatbots in very different ways, but each is learning rapidly about the opportunities they could offer.
The US has always been better at customer experience than the UK, but the gap is getting wider. In order to improve, UK brands must sharpen their focus on employee engagement, organise themselves around the customer and get back to basics.
Businesses frequently use the term, but what does it actually entail and who should be responsible for its execution?
Every Friday afternoon, I look at the key stories of the week, offering my thoughts on what they mean for you and the industry. From the woes of the casual dining sector to the purpose of John Lewis, it’s been a busy week on marketingweek.com. Here is my take.
Marketing Week reveals the top 10 marketers in regulated industries, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
From John Lewis overhauling its brand purpose and Morrisons’s new CMO to the Marketing Week Masters Awards, catch up on all the biggest marketing news from the week gone by.
An increasing number of high street restaurants are looking to take their products into supermarkets, but with so much competition on shelf how do you stand out?