Top performing brands understand how to tap into consumer thinking to uncover new ideas and improve the speed and quality of decision-making. Community-based approaches provide a destination for consumers and a way for them to speak out and be heard. Brands not only receive attitudinal information and on-site discussion, but now real-time insight can be coupled with actionable consumer data. Toluna looked at where the community of the future is heading, with examples from specific brand engagements.
This webinar covered:
• How to ‘sell in’ community approaches to stakeholders;
• Which metrics and KPIs can be used to assess community impact; and
• New methods for coupling transactional and digital data to achieve true ROI.