Silentnight Beds holds £8m pitch

Silentnight Beds, the UK’s largest bed manufacturer, is launching a pitch for its media account after increasing its advertising spend from less than £1m to £8m.

It has also appointed Mortimer Whittaker O’Sullivan to handle its creative business.

The dramatic increase in ad spend reflects Silentnight’s intention to return to TV advertising after a three-year break.

The media pitch has not yet begun, but incumbent Feather Brooksbank will be invited to repitch, according to Silentnight Beds marketing manager Samantha Kiel.

Mortimer Whittaker O’Sullivan was awarded the creative account after a four-way pitch which did not include the incumbent Edinburgh-based The Leith Agency.

Kiel confirms the brand’s hippo and duck characters will remain central to Silentnight’s advertising. She says: “The agency presented a creative interpretation that will inject humour into the brand, making our hippo and duck icons even more memorable.”

The new campaign will run across TV, outdoor and consumer press.

The company’s pre-tax profits for 1999 leapt from £16.3m to £40m on the back of selling some of its businesses – springmaker Wellhouse and its US division. The company is keen to make acquisitions in the design and furniture industry.

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now