Simon Miles, Digital director for Coca-Cola, on using technology to interact with consumers
Coca-Cola credits marketing and innovation as it sees global revenue growth
Alison MillingtonCoca-Cola has credited its increased spend in marketing and innovation as its first quarter results show global growth in its sparkling and still beverage categories, largely driven by its Coca-Cola and Innocent brands.
Coca-Cola Journey website brings ‘One Brand’ strategy to life
Alison MillingtonCoca-Cola has replaced Coca-cola.co.uk with a new multimedia platform, Coca-Cola Journey, which brings to life the company’s newly-launched “One Brand” strategy through a “digital magazine” rather than a traditional website.
Simon Michaelides, marketing director of UKTV, on marketing ‘Buzz Words’
Samuel JoySimon Michaelides discusses marketing ‘Buzz Words’ at Marketing Week Live 2015.
Zero-based budgeting and Mars’s purpose stance: Your Marketing Week
Russell ParsonsAt the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the latest thinking on marketing effectiveness to Mars’s CEO calling attacks on brand purpose “nonsense”, it’s been a busy week. Here is my take.
Cancer Research UK’s Philip Almond on why it’s ‘very useful’ to have older marketers in the team
Niamh CarrollRepresenting the individuality of older people in marketing is crucial to communicate effectively with an age group which holds disproportionate spending power, says Cancer Research UK’s top marketer.
How Tesco used ‘brand shaping insights’ to take calculated risks
Marketing Week ReportersThe supermarket giant developed a ‘Happiness Platform’ to mine insights into British life, helping it curate a programme of “caring acts” designed to serve both brand and audience.
‘The lights went out’: Why a flurry of brands are calling time on long-term agency partnerships
Ian BurrellWith a number of brands parting ways with their creative agency since the beginning of the year, when is the right time to terminate a previously successful partnership and does it always lead to better ads?
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