Coca-Cola has credited its increased spend in marketing and innovation as its first quarter results show global growth in its sparkling and still beverage categories, largely driven by its Coca-Cola and Innocent brands.
Coca-Cola has replaced Coca-cola.co.uk with a new multimedia platform, Coca-Cola Journey, which brings to life the company’s newly-launched “One Brand” strategy through a “digital magazine” rather than a traditional website.
The Information Commissioner’s Office has published its long-awaited draft of the new direct marketing code of practice, which gives the industry a legal rulebook to follow rather than just offering guidance.
After taking a hiatus from work to look after her children, Giffgaff’s CMO Sophie Wheater is candid about the difficult decision to go back to work and how businesses and parents can make the balance work.
The 2020 Marketing Week Career and Salary Survey reveals a persistent gender pay gap impacting female marketers’ ability to earn at a equal level to men, particularly at the highest levels of seniority.