Simon Miles, Digital director for Coca-Cola, on using technology to interact with consumers
Coca-Cola credits marketing and innovation as it sees global revenue growth
Alison MillingtonCoca-Cola has credited its increased spend in marketing and innovation as its first quarter results show global growth in its sparkling and still beverage categories, largely driven by its Coca-Cola and Innocent brands.
Coca-Cola Journey website brings ‘One Brand’ strategy to life
Alison MillingtonCoca-Cola has replaced Coca-cola.co.uk with a new multimedia platform, Coca-Cola Journey, which brings to life the company’s newly-launched “One Brand” strategy through a “digital magazine” rather than a traditional website.
Simon Michaelides, marketing director of UKTV, on marketing ‘Buzz Words’
Samuel JoySimon Michaelides discusses marketing ‘Buzz Words’ at Marketing Week Live 2015.
Dunelm praises ‘broad value proposition’ as customer numbers rise
Niamh CarrollThe homeware retailer has driven more small-ticket purchases this year, as it increased volume sales by 6.2% and sales value by 4.1%.
There’s no such thing as ‘performance branding’ marketing
Mark RitsonBrand marketing drives sales but performance doesn’t build brand. Most marketers should separate the two, or they’ll risk under-investing in long-term growth.
Marketers are the architects of creativity, not bystanders
Andrew GeogheganMarketers shouldn’t leave creativity to their agencies, but use customer insight and business objectives to create a long-term vision with clear direction.
‘We’re going in the right direction’: M&S on brand reappraisal and the transformation journey
Amrit VirdiWith curated stores, TV deals and influencer collaborations high on the agenda, top marketer Anna Braithwaite admits M&S still has “a long way to go”.