Simpay, a new payment scheme that enables people to make purchases with their mobile phones, has appointed Dutton Merrifield to develop its brand in the run-up to its consumer launch in the UK and some European markets later this year.
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Brands planning for an uncertain future need to find the right balance between online and offline if they want to retain consumer confidence and trust.
Marketing Week reveals the top 10 FMCG marketers, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
With a new brand identity rolling out nationwide and a tie-up with Clubcard Plus already underway, Tesco Mobile CMO Rachel Swift believes bringing the business closer to the wider Tesco family is a savvy way to standout.