Sing your own praises, says St Luke’s

At St Luke’s, the renamed Chiat/ Day agency, staff are being told to set their own salaries.

The agency is being run as a form of co-operative, and that means each staff member doing a self-assessment and saying what their pay rises should be. They then pass the assessment on to two other staff who confirm or deny the suggestion. Other examples of staff setting their own salaries have been controversial.

But it seems the St Luke’s mob are not schooled in the Cedric Brown style of self-assessment. The British Gas chief executive caused outrage earlier this year by awarding himself a 75 per cent pay increase, raising his salary from 270,000 to 475,000.

St Luke’s managing director Andy Law says: “In pilot tests, people have been hard on themselves, because they have undervalued the real value of their work.”