Singapore Tourism invests 42m in marketing

Singapore Tourism Board is to invest 42 million in a global marketing initiative to promote the country.

Singapore Tourism Board is to invest £42 million in a global marketing initiative to promote the country.

The “2009 Reasons To Enjoy Singapore” marketing campaign aims to increase travel to the country and will include tactical marketing campaigns developed together with tourism industry partners.

The UK will be one of eight key markets participating in the initiative. The thrust of the campaign in the UK will be to focus on the promotion of Singapore as a must-see stopover destination.

The Singapore Tourism Board (STB) will partner with a number of tour operators, such as Trailfinders and Travel 2, and devise activity for print, online, in-store and broadcast media.

The UK is the most important European source market for Singapore. STB area director for Northern and Western Europe Divya Panickar says: “The UK market held up well under difficult circumstances in 2008n and this campaign will help us maintain our visitor arrival levels in what appears to be a challenging year for the industry.”

Singapore hosted the world’s first ever Formula One night race last year and this year will open the Marina Bay Sands integrated resort.

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now