Sir Martin Sorrell on digital, cost-cutting and client-agency relationships
The UK’s best-paid CEO shares his views on the future of advertising.
When Sugar met Sorrell
Lucy TesserasAhead of Lord Sugar’s appearance at the Festival of Marketing, we asked fellow business behemoth and WPP chief Sir Martin Sorrell to interview him. Then we sat back and let the action unfold.
Differentiation makes the difference for top 100 brands
Lucy TesserasMillward Brown’s BrandZ ranking shows that the brands growing in value demonstrate ‘meaningful difference’ and disrupt competitive markets, with the retail sectors providing key examples.
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Ad fraud: The marketing industry’s $7.2bn problem
Sarah VizardBrands are continuing to waste billions of pounds on digital ads that consumers never see despite repeated warnings over the prevalence of ad fraud. It is time for marketers to step up and ensure they understand the issue and have procedures in place to deal with it or be more realistic about the efficacy of digital advertising.
Mark Ritson to host webinar offering advice for marketers during coronavirus
Marketing Week ReportersMarketing Week columnist Mark Ritson will host a new webinar providing practical advice on how to prevail in the time of Covid-19.
‘Keeping you safe’: Tesco campaign urges shoppers to social distance
Charlotte RogersShot on a two-day turnaround, the new campaign explains the social distancing measures the supermarket is taking to keep shoppers safe amid the Covid-19 outbreak.
Olympics, Diageo, coronavirus: 5 things that mattered this week and why
Marketing Week ReportersAs the UK goes into lockdown amid the escalating coronavirus crisis, we round-up the biggest news from the week including what the Olympics’ postponement means for sponsors and how Nike is planning to come back stronger.
In these times of crisis, marketers must bow down to the COO
Cheryl CalverleyAs the coronavirus pandemic takes hold, marketers must realise that – for once – supply trumps demand.