Sir Martin Sorrell on digital, cost-cutting and client-agency relationships
The UK’s best-paid CEO shares his views on the future of advertising.
When Sugar met Sorrell
Lucy TesserasAhead of Lord Sugar’s appearance at the Festival of Marketing, we asked fellow business behemoth and WPP chief Sir Martin Sorrell to interview him. Then we sat back and let the action unfold.
Differentiation makes the difference for top 100 brands
Lucy TesserasMillward Brown’s BrandZ ranking shows that the brands growing in value demonstrate ‘meaningful difference’ and disrupt competitive markets, with the retail sectors providing key examples.
Ad fraud: The marketing industry’s $7.2bn problem
Sarah VizardBrands are continuing to waste billions of pounds on digital ads that consumers never see despite repeated warnings over the prevalence of ad fraud. It is time for marketers to step up and ensure they understand the issue and have procedures in place to deal with it or be more realistic about the efficacy of digital advertising.
How five brands used affiliate marketing to boost business in 2024
Marketing Week PartnerElevating customer experience, facilitating ‘win-win’ brand partnerships and reconnecting with ‘lost’ customers; there’s much more to affiliate marketing than you realised.
Why It Works: How Oasis definitely (maybe) applied behavioural science to ticket sales
Richard ShottonIf you managed to buy a ticket for the Oasis reunion shows, the chances are a powerful behavioural science bias was influencing your decision.
Understanding AI ‘critical’ for B2B marketers to futureproof
Charlotte RogersGetting to grips with AI will be more important for B2B marketers over the next three years than understanding data or cross-functional collaboration, according to new data.
‘Intentional about being distinctive’: How one cleaning brand is looking to create its own ‘white space’
Grace GollaschDTC cleaning brand Purdy & Figg is on a mission to drive growth in a new category by “reimagining” the cleaning experience.