Sir Victor Blank will quit as chairman of Trinity Mirror in May and is tipped to take the same role at Lloyds TSB. Blank has opposed the sale of Trinity Mirror’s national newspapers, and his announcement has led to speculation that a deal could be close.
Newly appointed chief brand officer Ije Nwokorie will take over as CEO next year.
The direct-to-consumer flower business is reducing its marketing spend as it shifts its focus from growth to profitability, following £100m in operating losses last year.
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Lucozade has united its Energy and Sport offerings under one masterbrand in an attempt to increase brand equity while also creating huge efficiencies in its marketing spend.