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Searching for a cheap poster site? You may not be looking in the right places…

Searching for a cheap poster site? You may not be looking in the right places…

Simon John, partner at Ergo, one of London’s leading brand consultancies, couldn’t believe his luck when at a charity auction at his son’s school, the auctioneer proceeded to take bids for a 48-sheet poster site on Hammersmith Broadway. As none of the school’s children outbid him to advertise their latest marbles tournament, Simon was soon walking away with a cut-price deal under his belt. The poster is now showcasing Ergo’s creative work for beauty and lifestyle company Oscar+Dien as what Ergo describe as “a highly localised national poster campaign”.

So let that be a lesson. Any media buyers looking for a bargain could do a lot worse than pop down to their local high school.

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