Six trends that will shape media in 2023
From a reshaped viewing landscape and in-game audio advertising, to the rise of attention metrics, Marketing Week predicts the trends that will shape media in 2023.
1. Diversification of commercial models will reshape video viewing
The viewing landscape is in a constant state of flux, but several significant moves towards the end of 2022 suggests 2023 will bring a year of peak competition, as broadcasters and streaming services chase increasingly fragmented audiences and open up new commercial opportunities for advertisers.