Skechers, the fashion footwear brand, is seeking a media buying agency following the growth of the brand in the UK since its launch in 2001. The company retains Media Insight for outdoor, print and television advertising.
Kelvin McKenzie, former editor of The Sun, has acquired a 15 per cent stake in publisher Highbury house, making him the largest shareholder.
L’Oréal is once again under the spotlight for its “cellulite-reduction” product PerfectSlim as well as its Wrinkle De-crease cream.
A fall in sales volume, health concerns and the liberalisation of the EU market are bitter pills to swallow for the sugar industry.
Brands – both B2B and B2C – should focus less on keywords and more on making themselves memorable at the point of the buying decision.
Sebnem Erim believes emotional intelligence – in particular empathy – is as important as intelligence when it comes to building a global marketing career.
Cannes Lions may be a reflection of the best connected – rather than best – people in marketing, but when it comes to tackling issues from the reversal of women’s rights to inclusion, that’s not necessarily a bad thing.
The building society is on the lookout for a new CMO to replace Bennison, who has been chief product and marketing officer at Nationwide since 2016.