Skew toward TV ads is client led

Your piece “Uncovering media bias within agencies” (MW January 18) is, of course, biased. The headline and first two paragraphs imply that a media agency’s spend by medium is somehow a matter of agency preference and that this undermines the claim to media neutrality. I think you will find this is nonsense. The skew towards television – and indeed other mainstream national media – amongst all the top ten agencies is a reflection of our clients’ requirements and nothing else.

My interpretation of the Evening Standard’s analysis is how similar in spend profile the big agencies are, not how different. The only glaring aberration in the table is “direct” advertising , which unsurprisingly given its client composition, is skewed towards the press and radio.

Simon Marquis

Managing director

Zenith Media

Comments

    Leave a comment

    Close

    Discover even more as a subscriber


    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now