Milton Bayer, a Northampton-based creative agency, has been appointed by the London North Learning and Skills Council to run a cinema and a press campaign to encourage 16to 19-year-olds to consider further learning.
The broadcaster is prioritising digital growth over more traditional TV ratings as it looks to “survive and thrive in a digital world”.
Markey takes on a new role as CMO at Boots following the departure of marketing director Helen Normoyle.
Covid-19 has accelerated the shift to digital in the market research sector, but balance is needed to ensure brands retain the human touch.
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