Sky Media, the advertising sales house of BSkyB, and EMAP Advertising have reached an agreement to extend their advertising sales partnership to the end of 2009.
Disney-owned Fox Kids is to rebrand in the UK from January 1, 2005 as Jetix with what will be the channel’s largest marketing campaign to date. The channel will use cinema advertising for the first time as the driving force behind the campaign. Fox Kids has already introduced the Jetix name in the UK by […]
1576 has developed the new ‘urban active’ cinema and television advertising campaign for VisitScotland. The ads emphasise that short city breaks can also embrace the countryside, and has the strapline ‘On a Scottish city break, it’s easy to take in outdoors too’.
The Government is in talks with broadcasters to create television shows that will enable viewers to vote on who receives National Lottery funding. The next lottery licence will last for up to 15 years under the National Lottery Bill, published last week.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
The industry has been telling marketers their ability to sell stuff using ads is in decline, but as well as not being particularly helpful it’s simply not true. New data shows ROI has been increasing over the past five years.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From a major investor calling Unilever’s focus on purpose “ludicrous” to the importance of time, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
After posting strong Christmas trading results this week, the UK’s major supermarkets are pledging to keep their prices low this year even in the face of dramatically rising costs, driven by inflation, higher wages and the cost of living crisis.