Sky brings in Red Brick Road

Sky Networks has appointed The Red Brick Road to handle its £10m advertising business after a pitch against Bartle Bogle Hegarty and WCRS, the incumbent on the main BSkyB account.

Sky Networks has appointed The Red Brick Road to handle its £10m advertising business after a pitch against Bartle Bogle Hegarty and WCRS, the incumbent on the main BSkyB account.

Beattie McGuinness Bungay previously handled the advertising for Sky One and Sky News but it declined to repitch for the business.†

The account has now been expanded to include advertising for the Sky Two, Sky Three, Sky Movies, Sky Travel, Sky Arts and Sky Box Office brands. The pitch was overseen by Sky Networks director of marketing and communications Alex Lewis.

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