In a bid to connect with underrepresented talent, Sky is asking potential recruits to apply via video, no CVs or marketing experience required.
As it becomes an aggregator of competitor content, Sky’s new streaming TV is creating a whole new product category, marketing director Sunny Bhurji says.
Sky is switching its focus from functional to emotional messaging, as well as adopting a “70/20/10” rule to drive innovation, as it looks to cut through the crowded broadband space.
The outgoing Channel 4 CMO will join ad agency M&C Saatchi in May.
Career and Salary Survey data also reveals 40.2% of those working in marketing are aged between 26 and 35-years-old.
Only 27% of Gen X marketers feel more secure in their jobs than a year ago compared to over half of their Gen Z colleagues, according to Career and Salary Survey 2024.
WK Kellogg Co’s chief growth officer claims the company’s new marketing model will drive effectiveness and efficiency.