Sky One’s sport and reality show The Match, which features a team of celebrities trained by Graham Taylor taking on a team of veterans put together by Sir Bobby Robson, is to be sponsored by Eidos’s football management computer game Championship Manager 5. The deal was brokered by Drum PHD and creative work will be produced by Sky Creative Services.
The CMA has raised further concerns about the introduction of Google’s Privacy Sandbox, which has now been delayed until 2025, but the hold-up is not expected to make any “meaningful difference” to advertisers, experts say.
The effectiveness expert and author of The Long and the Short of It explains how pre-testing has led to more effective ads, focusing on emotional response.
We arm you with all the numbers you need to tackle the week ahead.
Former Swyft CMO Geoff Bull joins Confused.com to lead the brand as it looks to “support customers” through a turbulent insurance market.