Sky sponsors Rough Guide climate change book

Sky%20Rough%20Guide

Sky has teamed up with Rough Guides to produce a climate change book that provides information on ways to reduce energy consumption.

The "Rough Guide to saving energy and reducing your carbon footprint" is sponsored by Sky and copies will be available from next week.

The 64-page guide answers questions on climate change and covers a range of issues from greener cars to air travel. The book also offers advice on how to reduce your carbon footprint.

In a foreword to the guide, BSkyB chief executive James Murdoch says: "The more I’ve learnt about the challenge of climate change, the clearer it has become that there are things you can do – things that are surprisingly straightforward and which improve your lifestyle rather than detract from it."

Recommended

Unlock the power of brands

Marketing Week

Companies are increasingly communicating their values to customers and staff through branding, a process that has given market research influence beyond the marketing function. By Alicia Clegg

Child Trust Funds continue to languish

Marketing Week

A quarter of parents have failed to invest Child Trust Fund (CTF) vouchers for their children despite high-profile marketing since the scheme launched, according to government figures. The 625,000 children affected will not lose their money, although parents will forfeit the opportunity to choose the most appropriate account for their child. Parents are given a […]

Indian bid bodes well for Vodaphone

Marketing Week

Vodafone’s pursuit of India’s Hutchison Essar is being seen by some as a sign of renewed confidence at the world’s leading mobile phone operator after a turbulent 2006. The company has confirmed it is considering making a bid for a controlling stake in Hutchison Essar, which is the fourth-biggest operator in India – the world’s […]

Comments

    Leave a comment