Sky takes 10% stake in social TV start-up Zeebox
Sky has taken a 10% stake in social TV start-up Zeebox for a multi-million-pound undisclosed sum. Read the full story here.
Silver Spoon to launch calorie free Truvia sweetener brand
Rosie BakerSugar brand Silver Spoon is preparing to launch Truvia, the first “calorie-free” natural sugar substitute sweetener product in the UK, in a bid to take a major share of the £50m UK sweetener market.
The Marketing Week/Ball & Hoolahan salary survey 2012
David Reed and Roy HoolahanThe restructuring of marketing departments is having a positive effect on the salaries of digital specialists in particular, but the pay difference between sectors remains marked. By Steve Hemsley and Roy Hoolahan.
Putting value first includes the consumer experience
Marketing WeekThe article ‘Marketers stress importance of offering value in 2012’, does a great job in highlighting a number of the challenges that marketers will face over the coming year. Being the oldest or the cheapest is no longer enough to differentiate you from the competition. Marketers need to be continually adding value and creating engaging […]
Zero-based budgeting and Mars’s purpose stance: Your Marketing Week
Russell ParsonsAt the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the latest thinking on marketing effectiveness to Mars’s CEO calling attacks on brand purpose “nonsense”, it’s been a busy week. Here is my take.
Cancer Research UK’s Philip Almond on why it’s ‘very useful’ to have older marketers in the team
Niamh CarrollRepresenting the individuality of older people in marketing is crucial to communicate effectively with an age group which holds disproportionate spending power, says Cancer Research UK’s top marketer.
How Tesco used ‘brand shaping insights’ to take calculated risks
Marketing Week ReportersThe supermarket giant developed a ‘Happiness Platform’ to mine insights into British life, helping it curate a programme of “caring acts” designed to serve both brand and audience.
‘The lights went out’: Why a flurry of brands are calling time on long-term agency partnerships
Ian BurrellWith a number of brands parting ways with their creative agency since the beginning of the year, when is the right time to terminate a previously successful partnership and does it always lead to better ads?
Comments