Sky has taken a 10% stake in social TV start-up Zeebox for a multi-million-pound undisclosed sum. Read the full story here.
Sugar brand Silver Spoon is preparing to launch Truvia, the first “calorie-free” natural sugar substitute sweetener product in the UK, in a bid to take a major share of the £50m UK sweetener market.
The restructuring of marketing departments is having a positive effect on the salaries of digital specialists in particular, but the pay difference between sectors remains marked. By Steve Hemsley and Roy Hoolahan.
The article ‘Marketers stress importance of offering value in 2012’, does a great job in highlighting a number of the challenges that marketers will face over the coming year. Being the oldest or the cheapest is no longer enough to differentiate you from the competition. Marketers need to be continually adding value and creating engaging […]
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Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
From Autoglass to Netflix to Just Eat, Mark Ritson explores the brands with the most effective sonic assets.
The UK’s international aid organisations are launching a joint campaign for the first time, aimed at rebuilding the prospects of the entire category.