The restructuring of marketing departments is having a positive effect on the salaries of digital specialists in particular, but the pay difference between sectors remains marked. By Steve Hemsley and Roy Hoolahan.
The article ‘Marketers stress importance of offering value in 2012’, does a great job in highlighting a number of the challenges that marketers will face over the coming year. Being the oldest or the cheapest is no longer enough to differentiate you from the competition. Marketers need to be continually adding value and creating engaging […]