Sluggish growth and boardroom decisions: Your Marketing Week
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From the UK brands’ stalling growth to Next’s CEO’s assertion that marketing spend is ‘not a decision made in the boardroom’, it’s been a busy week. Here is my take.
The topic of growth is a pertinent one right now. Just a week ago, Chancellor Kwasi Kwarteng announced a series of measures in his mini-budget intended to kick-start a renaissance of British business, unleashing a UK PLC previously held back by Treasury orthodoxy.