Small agencies still have much to offer

I enjoyed reading your article “Will creative independents fall prey to global media shops?” (MW last week).

As an agency owner, it’s good to hear someone at least partially agree with what I’ve been thinking these past four years, which is that there is space – and plenty of it – for small, talented agencies.

As a small agency, I know that we have an incredibly strong offer for clients – large and small – and that our creativity, speed of response and transparent, open-book accounting are major factors in interesting new clients, as well as retaining and growing our relationships with our existing clients (BP and Castrol among them).

As for the prognosis of the big media agencies buying us all up – well, I guess it would be stupid to disagree entirely, but David Wethey will have to go some way further to totally convince me.

After all, while big companies are still interested in talking to and trading with small agencies, there will always be some owners who are happy to do what they do best and who are passionate about running and growing their business.

Rachel Hargrave

Director

The Phoenix Partners

Sileby LE12

Comments

    Leave a comment

    Close

    Discover even more as a subscriber


    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now