Smart marketers and lip smackin’ ads: Your Marketing Week
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From marketers championing their true purpose to the return of KFC’s ‘Finger lickin’ good’ strapline, it’s been a busy week. Here is my take.
The campaign for smart
I have seen the stirrings of a movement in recent months. Every good movement needs a name and I give you: ‘Smart people saying smart things’. It needs a bit of work for sure.