Smart is sponsoring Robbie Williams’ European tour this summer, to promote its new Smart ForFour hatchback. The sponsorship will be accompanied by promotional activity in nightclubs and displays of the new car.
Coty is to extend the Adidas brand with a deodorant, body spray, aftershave and shower gel fragrance called Urban Spice. TV ads, created by J Walter Thompson, breaks in September.
CNN claims that it is the leading television news provider in Europe, according to the latest European Media & Marketing Survey, published annually. It has recorded its highest monthly reach to date of 34.1 per cent…
Rajar’s test results covering the much-hyped pager and watch audience measurement systems show they can’t yet compete with the diary method
Beating stiff competition from the likes of Aldi and O2, Marketing Week Masters award winner Forest Holidays knows that open communication, having a vision and talent spotting are the hallmarks of a successful marketing team.
While others retailers opted for a more sober approach to Christmas campaigns in 2020, Tesco chose humour and cheekiness.
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Morrisons’ Christmas ad is the second most creatively effective this year, according to System 1’s analysis, with a star rating of 4.7 out of 5.5. The supermarket’s marketing director says the brand is increasingly focused on delivering effectiveness with its advertising.