Smart Car’s UK management team faces an uncertain future after parent company DaimlerChrysler unveiled a radical restructuring programme that includes cutting its model range and axing 700 jobs.
Business-to-business marketers must increase their spend on their company websites, as decision-makers in UK companies are increasingly looking online for product and service information, according to new research. But B2B marketers may be able to offset some of the costs involved – 17 per cent of UK business decision-makers have accessed paid content on a […]
Tetley Group has expanded the role of UK commercial director Nigel Holland to include responsibility for western Europe. It has also moved Ray Duffin from a planning position to marketing controller in the UK.
Chrysalis Radio has announced that Jamie Theakston will take over the Heart 106.2 breakfast show on April 18. He replaces Jono Coleman…
Every Friday afternoon, I look at the key stories of the week, offering my thoughts on what they mean for you and the industry. From the woes of the casual dining sector to the purpose of John Lewis, it’s been a busy week on marketingweek.com. Here is my take.
Marketing Week reveals the top 10 marketers in regulated industries, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
From John Lewis overhauling its brand purpose and Morrisons’s new CMO to the Marketing Week Masters Awards, catch up on all the biggest marketing news from the week gone by.
An increasing number of high street restaurants are looking to take their products into supermarkets, but with so much competition on shelf how do you stand out?