Smarts Car’s UK management team future unsure
Smart Car’s UK management team faces an uncertain future after parent company DaimlerChrysler unveiled a radical restructuring programme that includes cutting its model range and axing 700 jobs.
Smart Car’s UK management team faces an uncertain future after parent company DaimlerChrysler unveiled a radical restructuring programme that includes cutting its model range and axing 700 jobs.
Business-to-business marketers must increase their spend on their company websites, as decision-makers in UK companies are increasingly looking online for product and service information, according to new research. But B2B marketers may be able to offset some of the costs involved – 17 per cent of UK business decision-makers have accessed paid content on a […]
Tetley Group has expanded the role of UK commercial director Nigel Holland to include responsibility for western Europe. It has also moved Ray Duffin from a planning position to marketing controller in the UK.
Chrysalis Radio has announced that Jamie Theakston will take over the Heart 106.2 breakfast show on April 18. He replaces Jono Coleman…
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.
The need to deliver growth on a reduced budget is the reality for many marketers but its not just a job of optimising investment. For marketing leaders, it’s also about maintaining motivation and managing expectations.
Brands need to work ‘hand in glove’ with agency partners to get the best results, suggests Matalan marketing boss Ali Jones as she undergoes brand transformation.