Smash Hits! signs up Simple skincare brand as sponsor
Smash Hits! has signed up Accantia’s Simple skincare brand as a sponsor. The deal includes sponsorship of a gossip column, as well as the Smash Hits! pop music tour.
Smash Hits! has signed up Accantia’s Simple skincare brand as a sponsor. The deal includes sponsorship of a gossip column, as well as the Smash Hits! pop music tour.
Independent media agency John Ayling & Associates has scooped a number of accounts worth several million pounds, including business from the New Look fashion chain.
Yoplait Dairy Crest has launched a range of fromage frais desserts using children’s TV characters The Fimbles. Fimbles Fruit Finders will be in store from mid-July.
It has long been the cry of marketers that there should be more of their ilk holding board-level positions. But despite all the noise, there were just eight companies within the FTSE 100 with marketers on their main boards – BP, Imperial Tobacco Group, Mitchells & Butlers, Morrisons, Rentokil Initial, Safeway, Tesco and mmO2 – […]
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.