Smash Hits! has signed up Accantia’s Simple skincare brand as a sponsor. The deal includes sponsorship of a gossip column, as well as the Smash Hits! pop music tour.
Independent media agency John Ayling & Associates has scooped a number of accounts worth several million pounds, including business from the New Look fashion chain.
Yoplait Dairy Crest has launched a range of fromage frais desserts using children’s TV characters The Fimbles. Fimbles Fruit Finders will be in store from mid-July.
It has long been the cry of marketers that there should be more of their ilk holding board-level positions. But despite all the noise, there were just eight companies within the FTSE 100 with marketers on their main boards – BP, Imperial Tobacco Group, Mitchells & Butlers, Morrisons, Rentokil Initial, Safeway, Tesco and mmO2 – […]
Beating stiff competition from the likes of Aldi and O2, Marketing Week Masters award winner Forest Holidays knows that open communication, having a vision and talent spotting are the hallmarks of a successful marketing team.
While others retailers opted for a more sober approach to Christmas campaigns in 2020, Tesco chose humour and cheekiness.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Morrisons’ Christmas ad is the second most creatively effective this year, according to System 1’s analysis, with a star rating of 4.7 out of 5.5. The supermarket’s marketing director says the brand is increasingly focused on delivering effectiveness with its advertising.