All-rounders vs specialists: SMEs on the challenge of building a marketing team
From choosing ‘confident all-rounders’ and looking for external expertise, to recruiting specialists, small businesses are finding innovative ways to build their marketing teams.
Small businesses are the backbone of the UK. In fact, there were roughly 5.7 million micro-businesses or startups operating in the UK in 2020, according to government statistics. That’s 96% of all businesses.