United Distillers & Vintners is to launch a &£5m Christmas advertising blitz for Smirnoff vodka. The cinema and TV campaign breaks on Friday in a dark, humorous ad through J Walter Thompson. Entitled ‘Makeover’, it features a demonic monk called Damian. It will be followed next month by another TV ad called ‘RIP’. The campaign will also run on radio, billboards, and in style magazines. Smirnoff’s packaged sub-brand Smirnoff Ice will have a &£4m ad spend over Christmas and into the New Year (MW October 20). Media buying for both campaigns is through Carat.
GSK Consumer Healthcare’s CMO Tamara Rodgers believes there are “too many” siloes within organisations today, as she works on building collaborative and agile teams.
It started with a tweet and went on to raise over £20m to tackle food poverty.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the rise of retail media to building marketing teams for success in 2022, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
With the roll-out of its media and insights platform this week, Tesco has expanded into a rapidly growing space for retailers which will offer brands the opportunity to better understand and target customers.