United Distillers & Vintners is to launch a &£5m Christmas advertising blitz for Smirnoff vodka. The cinema and TV campaign breaks on Friday in a dark, humorous ad through J Walter Thompson. Entitled ‘Makeover’, it features a demonic monk called Damian. It will be followed next month by another TV ad called ‘RIP’. The campaign will also run on radio, billboards, and in style magazines. Smirnoff’s packaged sub-brand Smirnoff Ice will have a &£4m ad spend over Christmas and into the New Year (MW October 20). Media buying for both campaigns is through Carat.
With Duolingo the latest brand under fire for a social gaff, how can brands allow their social media teams the freedom to entertain without risking a PR disaster?
Consumers are more receptive to sustainability initiatives when they are tied closely to a brand’s purpose, say senior marketers at PepsiCo.
Brands can’t pay lip service to sustainability, they must back up their creative with planet-friendly behaviours, the newly launched agency Morpho believes.
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