United Distillers & Vintners is to launch a &£5m Christmas advertising blitz for Smirnoff vodka. The cinema and TV campaign breaks on Friday in a dark, humorous ad through J Walter Thompson. Entitled ‘Makeover’, it features a demonic monk called Damian. It will be followed next month by another TV ad called ‘RIP’. The campaign will also run on radio, billboards, and in style magazines. Smirnoff’s packaged sub-brand Smirnoff Ice will have a &£4m ad spend over Christmas and into the New Year (MW October 20). Media buying for both campaigns is through Carat.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From learning to speak up as a junior marketer to IAG Cargo’s transformation, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
From Coca-Cola dialling down its Olympics activations and Unilever trying to calm the row surrounding Ben & Jerry’s, to the shortlist being revealed for the Marketing Week Masters awards, catch up on this week’s biggest marketing news.
Bringing econometrics fully in-house can work for some brands, but finding a balance between external expertise and internal knowledge works best at insurer Aviva.
The new ‘Not your mother’s Tiffany’ campaign has angered the brand’s older customers, but this is new owner LVMH’s tried and tested formula for refreshing tired fashion labels for new consumers.