Single people have a tough time finding a partner. Ugly single people have it especially hard (as the Diary well knows). But Match.com says it has found a way to relieve their misery.
The online dating service has organised a “lurve cruise” for London singletons, to take place on bonfire night.
But in a rather arcane twist the company is asking people to bring along a memento of a past relationship to be burnt.
Putting aside the safety implications of starting fires on boats, the Diary can’t help feeling this will only bring to the surface bad memories and resentment.
Whether anyone will trust a company which has a “vice-president of romance” (the no-doubt lovely Trish McDermott) is another issue altogether.