Smooth FM, the Guardian Media Group Radio-owned station, has signed up Alitalia to sponsor its Business Bulletins. The deal supports the launch of new Alitalia flights from Manchester to Milan.
What’s On TV, the IPC Media-owned magazine, is to be the official sponsor of the British Soap Awards, to be held at the BBC Television Centre on May 8.
Beauty products giant L’Oréal has appointed its Italian luxury products chief Claudio Collarile to head its Lancôme business in the UK.
Proximity London, the marketing agency, and below-the-line agency Orchestra have formed a partnership. They have already been working on BBC TV Licensing.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the government’s call to cut marketing in order to slash prices, to the business case for D&I, it’s been a busy week. Here is my take.
The regulator is “scoping a range of options”, as it looks to balance the interests of viewers with the need to help UK broadcasters compete with the likes of Netflix and Disney+.
Entertaining consumers with advertising is “really important” for effectiveness at Direct Line, the brand’s head of marketing says as the insurer launches the latest ad under its award-winning ‘We’re On It’ platform.
Despite going live with campaigns on the same day, marketing boss Simon Groves insists Virgin Media O2 is on a mission to differentiate between the two “distinct” brands.