SMP wins Wall’s below-the-line account
SMP has won the below-the-line account for Wall’s ice cream after a competitive pitch again incumbent Chilli and an undisclosed agency.
SMP has won the below-the-line account for Wall’s ice cream after a competitive pitch again incumbent Chilli and an undisclosed agency.
Hewlett-Packard’s (HP) top marketer, Allison Johnson, is leaving the company to be vice-president of worldwide marketing communications at rival Apple. Johnson was vice-president of marketing at HP and a trusted adviser of recently departed chief executive Carly Fiorina. She will work with Apple chief executive Steve Jobs on the company’s advertising, marketing, communications and creative […]
Abbey is reviewing its £30m advertising account, held by TBWA/London, following the bank’s acquisition by Spanish company Banco Santander.
Sony Ericsson is to launch digital Walkman phones to tap into the mobile music market. The company hopes to build on the Walkman brand heritage.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.