Scottish & Newcastle UK has secured a licensing agreement with Tiger Beer to import, distribute and market the Asian beer brand in the UK. The deal will start in March.
The move will fill the gap left by San Miguel, which has been switched from S&N to Carlsberg, which acquired S&N as part of a joint venture with Heineken last year. San Miguel was the first major brand to transfer out of S&N UK portfolio, following the acquisition. Heineken controls S&N’s operations in the UK but Carlsberg oversees the Spanish market.
Tiger Beer, owned by Asia Pacific Breweries, has previously been imported and distributed by Tiger Beer UK, a subsidiary of Tiger Export Pte set up in 2005.
Jonathan Townsend, speciality brands director, S&N UK said: “Tiger already enjoys a loyal consumer following in the UK and it is widely regarded as the Far East’s most stylish premium beer. By accessing S&N’s unrivalled on and off trade distribution network, Tiger will now be able to realise its massive potential in this market.”