So…? Perfume in brand revamp

Incos, the Swiss fragrance and toiletries company, has revamped So…?, the teenage fragrance brand, ahead of a major marketing push this year.

The company has unveiled a new corporate logo, developed by its in-house design team, depicting a series of female silhouettes. It will be rolled out across all products, promotional material and advertising activity in its 30 operating regions.

The initiative is backed by a £1m budget and will be supported by a major in-store push for its existing collection of eight female So…? fragrances.

The company is also preparing to launch a television ad campaign in April across a number of teen music channels focusing on six key fragrances in the range. The creative shows three models captured in different moments of the day to reflect the “personality” of each fragrance. It follows the launch of a new advertising campaign for its So…Superstar fragrance in December.


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