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Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Under Armour ties with HTC to take on Nike+
Alison MillingtonUnder Armour has partnered with HTC in an effort to compete with rival fitness app-makers and technology brands such as Nike and Apple.
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Mark Ritson: Wetherspoons’ and Heineken’s festive punch-up tells us a lot about discount culture
Mark RitsonThe recent spat between JD Wetherspoon and brewer Heineken over the pub chain’s pricing in its newly opened pub in Ireland highlights the channel conflict between supplier and discount retailer.
Five trends marketers need to know for 2015
Mindi Chahal‘Post-demographic consumerism’ (aka attitude, not age) and other hot topics for 2015.
Getting back to basics and being customer centric: Your Marketing Week
Russell ParsonsAt the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From underlining the need to maximise opportunity by generating demand to realising you are not the customer, it’s been a busy week. Here is my take.
Personalisation in ecommerce: A beginner’s guide
Econsultancy TeamFrom the challenges of personalisation and the data needed to ensure it is effective, to best practice examples and how to measure success, this guide offers an overview of everything brands need to consider when it comes to ecommerce personalisation.
How to drive brand loyalty among the younger generations
Andrew BusbyBrands can drive loyalty among millennials and gen Z through personalisation and rewarding customers in bitcoin.
Why Covid has made innovation ‘even more critical’
Charlotte RogersWhile on the surface it might appear they don’t have much in common, gourmet popcorn brand Joe & Seph’s and FMCG giant Essity both agree the pandemic has made innovation more important than ever.