Social is the go-to channel for product launches
Marketers are swapping TV for social media as they take a test-and-learn approach to product launch marketing.
Marketers are swapping TV for social media as they take a test-and-learn approach to product launch marketing.
Barnaby Dawe, global CMO of food delivery app Just Eat, on why the brand is investing in improving customer service and streamlining the order process to meet consumer demands for greater convenience.
A survey of more than 2,000 UK adults reveals product launches are not leaving a lasting impression on consumers and social media does not always live up to the hype of being the place to be. Marketers therefore need to customise launches in order to maximise investment.
Facebook and Google are further exploring mobile opportunities with the launch of six new features in a bid to attract more advertisers.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Nestlé declaring “growth is back” to two brands hiring their first CMOs, it’s been a busy week. Here is my take.
The CMA’s analysis into loyalty pricing is still ongoing, but it says it is “unlikely” to conclude that supermarkets are unfairly inflating non-loyalty pricing to make their member pricing appear more attractive.
Oatly CEO’s told investors it would refocus on its “reason for being” and be “slightly less self-indulgent” in how it uses its brand voice.
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.