Social is the go-to channel for product launches
Marketers are swapping TV for social media as they take a test-and-learn approach to product launch marketing.
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Just Eat: Product development is critical to improving consumer experience
Charlotte RogersBarnaby Dawe, global CMO of food delivery app Just Eat, on why the brand is investing in improving customer service and streamlining the order process to meet consumer demands for greater convenience.
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Product launches fail to entice consumers
Lucy TesserasA survey of more than 2,000 UK adults reveals product launches are not leaving a lasting impression on consumers and social media does not always live up to the hype of being the place to be. Marketers therefore need to customise launches in order to maximise investment.
Facebook and Google make a bigger play for advertisers with mobile product launches
Leonie RoderickFacebook and Google are further exploring mobile opportunities with the launch of six new features in a bid to attract more advertisers.
Unravelling Babel’s tongue: AI within transcreation
Rik GrantAI has potential in ad translation, but creative copywriters still beat it at transcreation – adapting messages between languages with the right tone and context.
Representation, collaboration, debt: 5 interesting stats to start your week
Chris SutcliffeFrom a lack of representation in shops and social to the reality of ‘buy now, pay later’ debt, here are the most important stats you need to know this week.
Lidl’s top marketer exits for BP
Josh StephensonClaire Farrant is joining the oil giant after eight years at Lidl.
Dunelm on changing perceptions by ‘shining a light’ on what’s already there
Josh StephensonDunelm’s marketing lead on hoping to alter customer perceptions around the breadth of its range through focusing on what the company already has rather than reinventing the wheel.