Social is the go-to channel for product launches
Marketers are swapping TV for social media as they take a test-and-learn approach to product launch marketing.
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Just Eat: Product development is critical to improving consumer experience
Charlotte RogersBarnaby Dawe, global CMO of food delivery app Just Eat, on why the brand is investing in improving customer service and streamlining the order process to meet consumer demands for greater convenience.
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Product launches fail to entice consumers
Lucy TesserasA survey of more than 2,000 UK adults reveals product launches are not leaving a lasting impression on consumers and social media does not always live up to the hype of being the place to be. Marketers therefore need to customise launches in order to maximise investment.
Facebook and Google make a bigger play for advertisers with mobile product launches
Leonie RoderickFacebook and Google are further exploring mobile opportunities with the launch of six new features in a bid to attract more advertisers.
Revealed: Marketing Week Masters 2021 Brand of the Year shortlist
Marketing Week ReportersFive brands have been shortlisted for the 2021 Marketing Week Masters Brand of the Year, with the winner to be announced in October.
Vote for your 2021 Brand of the Year
Marketing Week ReportersThe shortlist for the Marketing Week Masters Brand of the Year has been revealed, and now it’s your chance to have a say in who wins.
Why brands must face up to the employee burnout crisis
Matt BarkerAs we make the transition from full remote working to hybrid workplaces, have brands done enough to address the reality of employee burnout and mounting stress after well over a year of lockdown?
Grace Kite on how to use econometrics and get it right
Marketing Week ReportersEconomist Grace Kite explains what econometric modelling is and how it can be used to “untangle” different sales drivers.