The IAB has urged advertisers to be more creative in their approach to mobile advertising and shed the “one size fits all” approach for more integrated strategies.
Car rental firm Avis has launched a pan-European Facebook campaign, ’Avis ArtCar’, as it looks to focus on long-term engagement via social media to set itself apart from its competitors.
Publicis Groupe’s third quarter results defied concerns over the state of the Eurozone economies with global revenues up 7.5% year-on-year to €1.42bn (£1.24bn).
With movie studios determined to shift film releases to their own streaming platforms, the blockbuster’s December launch will show if cinema remains a viable distribution channel.
The British lifestyle brand is coming back from administration fighting, with a digital strategy based on five key objectives.
Toyota targeted mainstream drivers wary of new tech and reluctant to be early adopters.
Travel marketer Will Weeks shares the lessons he’s learnt from being made redundant and the job hunt routine that keeps him sane.