Social media is for brands too

Mark Ritson’s recent article “Social Media Is For People Not Brands” (MW 2 September) is rather difficult to substantiate as it states social media is categorically not useful for brands, when using only Twitter as an example.

I would hope that no-one would use Twitter as a standalone “branding tool”. Twitter is for fast news. If real-time communication is one of your goals (especially during a crisis) then there is no other tool like Twitter.

Suggesting social media is a waste of time for brands is outdated and frankly unhelpful. It’s time we looked forward at how this channel can be enhanced rather than make sweeping generalisations based on rhetoric.

Albert Pusch
Head of social media



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