Social media marketing’s shot in arm

The launch of’s fully-transactional Facebook shop, allowing people to buy from within the social network (, 18 January), is a huge vote of confidence for social media marketing. And with more people happy to carry out online transactions via social platforms, affiliate marketing will inevitably begin to reach out to this channel too.

We have seen examples of this already, with an affiliate marketing company white-labelling a piece of technology that allows affiliates to create their own stores on Facebook. These stores can be updated with products of their choosing and that also suit their store traffic.

This isn’t the first time affiliates with strong Facebook following have tried to monetise their site’s traffic. Affiliates considering creating their own stores on Facebook in order to generate sales will be watching the fortunes of’s new store closely.

Andrew Chung, head of affiliates, Twentysix


Charities lead way when it comes to flexible working

Marketing Week

Richard Madden’s piece about what commercial marketers can learn from charities (MW last week) was a refreshing change from the patronising and uninformed attitude I often come across when individuals from the commercial sector share their skills and knowledge with the charity sector as if the latter is staffed by unprofessional do-gooders. I then turned […]

Placement can work with TV spot ads

Marketing Week

Roger Llewellyn is quite wrong to try and promote interest in product placement on British TV screens by raising the spectre of ad-skipping (MW 6 January). Product placement serves very different brand objectives to TV ads – this is demonstrated by Ipsos, which has research from the US that shows TV spot advertising integrated with […]


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