Social media marketing’s shot in arm

The launch of Asos.com’s fully-transactional Facebook shop, allowing people to buy from within the social network (MarketingWeek.co.uk, 18 January), is a huge vote of confidence for social media marketing. And with more people happy to carry out online transactions via social platforms, affiliate marketing will inevitably begin to reach out to this channel too.

We have seen examples of this already, with an affiliate marketing company white-labelling a piece of technology that allows affiliates to create their own stores on Facebook. These stores can be updated with products of their choosing and that also suit their store traffic.

This isn’t the first time affiliates with strong Facebook following have tried to monetise their site’s traffic. Affiliates considering creating their own stores on Facebook in order to generate sales will be watching the fortunes of Asos.com’s new store closely.

Andrew Chung, head of affiliates, Twentysix

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