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Adidas and Chelsea tease fans with slow kit reveal

Seb Joseph

From local media events held at training grounds on cold dreary afternoons to multi-million pound global campaigns, kit launches have come a long way over the past 20 years. Adidas and Chelsea are the latest to break with tradition with the launch of their first ever campaign to promote the London side’s new kit, without ever showing it.

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Data vs creativity

Michael Barnett

The growing importance of data is being accused of stifling creativity, as more decisions are made on the basis of numbers and insight rather than allowing original ideas to flow freely.

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