Boots ups focus on social commerce as it launches shoppable Meta and TikTok activity
Chris SutcliffeAs shoppable ads come to the fore for ecommerce, the beauty retailer is committing spend to Meta and TikTok to experiment with the format.
How will Meta’s new targeting rules impact marketers?
Niamh CarrollMeta will ask EU users to consent to targeted advertising, a move which could limit marketers’ ability to personalise ads on its platforms.
Marketoonist on Threads
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Elon Musk confirms Twitter’s ad revenue has halved
Lucy TesserasMusk tweeted at the weekend that Twitter’s ad revenue is down nearly 50%, despite claiming in April “almost all” advertisers had returned to the platform.
Bud Light’s ad backlash shows the complexity of mass marketing
Mark RitsonAn endorsement by trans TikTok star Dylan Mulvaney promoted the beer’s inclusivity, but the divided American market shows why purpose doesn’t equal profit.
LinkedIn at 20: What comes next for the social giant?
Molly InnesAs LinkedIn enters its third decade, the professional network’s CMO tells Marketing Week it is reflecting on its past to inform its future.
Marketoonist on social listening
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Why marketers believe social media is overrated
Molly InnesFrom issues around measurement to lack of authenticity, why do marketers think social media is the most overrated skill by businesses?
Exploitative vs empathetic marketing: How choosing the right moments can define campaign success
Tom StoneReal-time reactive communications, far from being intrusive, can be key to offering support to your target consumers at the moments when it is most valuable to them.
Aldi on copying the haute couture marketing playbook
Marketing Week ReportersDetermined to cement its status as a “social media pirate”, Aldi borrowed from the high fashion playbook to ensure its fashion line sold out in four hours.
Six trends that will shape media in 2023
Ellen HammettFrom a reshaped viewing landscape and in-game audio advertising, to the rise of attention metrics, Marketing Week predicts the trends that will shape media in 2023.
How Greggs and Primark joined forces to go viral
Marketing Week ReportersA carefully choreographed plan of teasers, exclusive pop-ups and product drops helped Greggs and Primark build hype nationwide for their high street fashion collaboration.
‘The right decision’: Lush on the impact of its social media ban one year on
Niamh CarrollRegardless of commercial impact, marketing director Annabelle Baker says the decision was the correct one ethically, as the retailer curates “fandoms” on other platforms.
CALM on how financial constraints became its strength
Marketing Week ReportersOn a budget of just £120,000, suicide prevention charity CALM used footage of iconic sporting moments to challenge the stigma around mental health.
The influencer epidemic: How social stardom became marketing’s most exciting commodity
Harry LangOver half a billon people are watching esports, while today’s social celebrities command audiences of millions that put Hollywood stars in the shade.