‘Direct selling is more relevant than ever’: Avon on attracting a new generation
Michaela JeffersonAvon is using a test and learn approach to attract a younger team of representatives as it continues on its digital transformation journey.
Brands join football’s boycott to protest ‘toxic abuse’ on social
Matt BarkerThis should have been a big weekend on social for Cazoo, with two of the teams it sponsors playing each other in the Premier League. However, its CEO says brands have a “responsibility to the wider community” to do the right thing.
Diageo’s global media director: Marketers must keep ‘laser focus’ on digital brand safety
Michaela JeffersonThe Global Alliance for Responsible Media’s new report into digital brand safety performance is a “notable milestone” for the industry, says Isabel Massey, but that does not mean marketers can rest on their laurels.
Why brands are continuing to use Instagram influencers
Marketing Week PartnerDespite the growth of newer platforms such as TikTok, the majority of direct-to-consumer brands see immense value in engaging with established influencers on Instagram first, before testing the newer channels.
ASA puts social media influencers ‘on notice’ over ad rules breaches
Michaela JeffersonA monitoring sweep by the regulatory body found an “unacceptable” level of influencer posts are failing to stick to the rules.
Marketoonist on brands on social media
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
‘Consistently offbeat’: Paddy Power on the method behind the mischief
Charlotte RogersBeing mischievous is harder work than it looks, says outgoing PR boss Lee Price, who explains the bookie brand’s “bulletproof” challenger mentality is based on rock-solid strategy, consistency and high standards.
As Burger King’s IWD ad proves, it’s time to take action on inclusion
JP CastlinBurger King’s woefully misjudged International Women’s Day ad has rightly received plenty of flak, but how did it even make it past the discussion stage?
The new rules of social media marketing in 2021
Marketing Week PartnerSocial media has taken on greater significance for consumers and marketers as 2020’s events have forced more digital communication, but the ways of using it are evolving.
Work with TikTok Creators to supercharge campaign engagement
Marketing Week PartnerCreators on TikTok have a unique understanding of their audience and the content that works, making them a valuable asset for brands using the platform.
The changing face of social content
Econsultancy TeamA deep dive into changes to social content, from stories to AR and live video.
Resourcing for social media teams: A beginner’s guide
Econsultancy TeamSocial media team roles and responsibilities can vary greatly, and there is lots of consider when deciding whether to insource or outsource, working with agencies and skills development.
How augmented reality gives new life to physical music
Marketing Week PartnerPolydor Records used the cover of pop-rock group Haim’s latest album to create an interactive AR soundscape on Instagram, giving fans a new reason to engage directly with the band and buy a physical copy.
It’s time for brands to shine with TikTok Ads Manager
Marketing Week PartnerTikTok’s new self-service platform for advertisers makes it simple for small businesses to inspire over 100 million European consumers.
‘We’ve given the world a megaphone’: TikTok on carving out a place in culture
Matt BarkerTikTok is the favoured online happy place for millions of global users, one that celebrates self-expression and individuality, where the default setting is always to be positive, active and just a bit silly. Now, as it turns increasingly to more serious matters, will brands finally find a way to join in?