Marketoonist on the 7 types of LinkedIn request
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Getting started with Instagram: A guide for marketers
Econsultancy TeamInstagram has gone from a startup to one of the world’s biggest social media sites in just a decade and to stand out on the platform brands must get ready to flex their creative muscles in the pursuit of engaging, highly-visual content.
Eastern promise: How brands are cashing in on Chinese purchase power
Matthew ValentineThe opportunities for brands on both sides of the East/West divide are appealing, but understanding the cultural nuances is vital to cash in on the potential of Chinese commerce.
Getting started with TikTok: A guide for marketers
Econsultancy TeamAfter the failure of promising startups such as Peach, Ello and Mastadon, many wondered if we would ever see the rise of another social media giant again. But TikTok looks like it has gathered a mass audience and is here to stay.
Liverpool FC kicks off YouTube subscription model
Matt BarkerLiverpool FC is hoping to retain its strong local identity and build a formidable international fanbase with the roll-out of its subscriber only YouTube channel.
Getting started with Snapchat: A guide for marketers
Econsultancy TeamAs Snapchat’s user base continues to grow, the platform is becoming more appealing to brands both large and small.
Trends 2020: The screw turns tighter on social media
Charlotte RogersAs calls mount in the US and UK to bring the power of the social media giants under control through regulation, the independent future of ‘Big Tech’ hangs in the balance.
2019 year in review: It’s been a bad year for…
Marketing Week ReportersFrom the rise of anti-advertising advertising, courtesy of Oasis and BrewDog, to the crumbling casual dining market and WeWork’s failed IPO, 2019 has not been a good year for everyone in the marketing world.
Election 2019: How politicians are waging the marketing war for Number 10
Charlotte RogersAs we enter the final phase of fierce electioneering ahead of the general election on 12 December, the political parties are hoping that strident messaging, micro-targeting and mudslinging will help them secure a parliamentary majority.
TikTok continues to grow, but new challenges await
Matt BarkerThe social media platform of choice for Gen Z, TikTok offers an array of possibilities for access and engagement, but as it matures growing pains could be on the horizon.
Why brands need to offer a little more conversation
Marketing Week PartnerConversation-starters are the best way of solidifying relationships with customers, as delegates at the Festival of Marketing heard.
How influencer marketing has matured as a channel
Marketing Week PartnerAn expert panel at the Festival of Marketing debated how influencer marketing should be measured, and why brands and influencers need a genuine rapport.
‘You can’t live in one channel’: Why festivals must look beyond social to survive
Charlotte RogersHeavily reliant on social media marketing and increasingly in search of data insights, festival brands are investing in creativity as they look to capture a greater share of consumer time and attention.
TikTok: Everything marketers need to know
Rebecca SentanceThe emergence of TikTok suggests short-form video is more resilient, among both consumers and advertisers, than might previously have been believed but it will face challenges to maintain its popularity.