Just two years old and boasting a 10 million-strong waiting list when its invite only model ended, Clubhouse is on a mission to lead the surging social audio market, explains head of global marketing Maya Watson.
Marmite’s squirrel-fronted Pancake Day video scored in the top 10% of ads on its ability to grab attention, as well as being highly rated for enjoyability, branding and differentiation.
Wickes CMO Gary Kibble explains Covid not only opened the brand up to new customers and channels, it gave the wider marketing discipline the “wake up” call it needed.
By keeping its ear to the pulse on social, Weetabix launched a bold and attention-grabbing campaign for just a few thousand pounds.
With statistics revealing a record 32.9 million people in the UK watched women’s sport in 2021, broadcasters and brands have a significant role to play in helping the sector achieve its £1bn goal.
Brands could face similar sanctions in future, the advertising regulator has warned, as it puts six former Love Island stars on blast for failing to disclose when their social media posts are ads.
Starling Bank stopped advertising on Facebook and Instagram in December to “protect” its customers, and said last week it would not reverse the decision until Meta cracks down on financial fraudsters using its platforms.
The online bank says it wants to prevent its customers from being scammed and protect its “brand integrity”, so will not advertise on Facebook or Instagram until the company stops financial fraudsters from profiting on its platforms.
The cereal brand defeated Boots in the final to take home the coveted prize.
Marketing director at mochi ice cream brand Ross Farquhar believes marketers need to be optimistic if they want to chase growth, as well as pragmatic enough to mitigate for every eventuality.
By simply testing how to prioritise brand or conversions, and narrow or broad target audiences, advertisers can drive significant improvements in the cost, lead generation and return on investment of their Facebook campaigns.
Chief digital officer Jack Constantine tells Marketing Week about the beauty retailer’s plans to come off social media for the second time, why it has decided to make a stand and what went wrong the first time round.
Understanding China’s internet and marketing landscape is no longer just the preserve of ‘China-watchers’ or entrepreneurs who want to start up a business in China.
M&S Food’s marketing director Sharry Cramond is betting on the strength of the Percy Pig character for the supermarket’s biggest campaign in several years.
Mochi ice cream brand Little Moons may have taken its marketing strategy to the next level since it went viral on TikTok earlier this year, but that does not mean the business is “walking away from digital”.