Despite the growth of newer platforms such as TikTok, the majority of direct-to-consumer brands see immense value in engaging with established influencers on Instagram first, before testing the newer channels.
A monitoring sweep by the regulatory body found an “unacceptable” level of influencer posts are failing to stick to the rules.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Being mischievous is harder work than it looks, says outgoing PR boss Lee Price, who explains the bookie brand’s “bulletproof” challenger mentality is based on rock-solid strategy, consistency and high standards.
Burger King’s woefully misjudged International Women’s Day ad has rightly received plenty of flak, but how did it even make it past the discussion stage?
Social media has taken on greater significance for consumers and marketers as 2020’s events have forced more digital communication, but the ways of using it are evolving.
Creators on TikTok have a unique understanding of their audience and the content that works, making them a valuable asset for brands using the platform.
A deep dive into changes to social content, from stories to AR and live video.
Social media team roles and responsibilities can vary greatly, and there is lots of consider when deciding whether to insource or outsource, working with agencies and skills development.
Polydor Records used the cover of pop-rock group Haim’s latest album to create an interactive AR soundscape on Instagram, giving fans a new reason to engage directly with the band and buy a physical copy.
TikTok’s new self-service platform for advertisers makes it simple for small businesses to inspire over 100 million European consumers.
TikTok is the favoured online happy place for millions of global users, one that celebrates self-expression and individuality, where the default setting is always to be positive, active and just a bit silly. Now, as it turns increasingly to more serious matters, will brands finally find a way to join in?
Tesco achieved consumer engagement and sales uplift by putting an emotional spin on a price-driven campaign
After a year of upheaval for Facebook, from ad boycotts to rows over hate speech, Nicola Mendelsohn is focused on the future, the value of resilience and the rise of discovery commerce.
Although its strapline, ‘Don’t Make Ads, Make TikToks’, touts it as revolutionary, TikTok will soon reveal itself to be another ‘traditional’ ad business, as its own media strategy makes clear.