Recommended reading: Keeping up with customers and a roadmap for change
Matthew ValentineMarketing Week reviews the latest books and articles for marketers.
Marketing and Machines: How AI helps brands make their media effective
Marketing Week PartnerWe explore how artificial intelligence can help brands buy digital media more effectively – including the importance of allowing the ‘learning phase’ to be completed.
Will brands boycotting social media be less effective?
Grace KiteThe brand boycott is about more than media effectiveness, but it is a good opportunity for marketers to work if they should be in the ‘love it’ or ‘hate it’ camp on social media.
Why marketers are spending and winning big on TikTok
Marketing Week PartnerFinding new creative ways to reach audiences and generate real value is the holy grail for any marketer. That’s why short-form mobile video entertainment platform TikTok is a proposition too good to miss.
How forward-thinking marketers are utilising the power of TikTok
Marketing Week PartnerWe take a look at how businesses can build their brands on the worldwide phenomenon that is TikTok.
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How KFC used social media to turn ‘haters’ of its fries into fans
Marketing Week ReportersOn a budget of just £230,000, KFC used social media, as well as print and outdoor, to get people trying its new fries and shift perceptions of the fast food brand.
What TikTok’s revolutionary platform offers marketers
Marketing Week PartnerIn the first part of our partner content series, which will reveal the reasons why TikTok needs to be in brands’ marketing plans, we look at the key information you need to know about what the platform does, what sets it apart and what ad formats you can already buy today.
React, predict, innovate: The role of digital consumer intelligence in marketing
Marketing Week PartnerWhen brands harness the power of DCI, the way they do business changes. Here’s how.
Marketoonist on the 7 types of LinkedIn request
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Getting started with Instagram: A guide for marketers
Econsultancy TeamInstagram has gone from a startup to one of the world’s biggest social media sites in just a decade and to stand out on the platform brands must get ready to flex their creative muscles in the pursuit of engaging, highly-visual content.
Eastern promise: How brands are cashing in on Chinese purchase power
Matthew ValentineThe opportunities for brands on both sides of the East/West divide are appealing, but understanding the cultural nuances is vital to cash in on the potential of Chinese commerce.
Getting started with TikTok: A guide for marketers
Econsultancy TeamAfter the failure of promising startups such as Peach, Ello and Mastadon, many wondered if we would ever see the rise of another social media giant again. But TikTok looks like it has gathered a mass audience and is here to stay.
Liverpool FC kicks off YouTube subscription model
Matt BarkerLiverpool FC is hoping to retain its strong local identity and build a formidable international fanbase with the roll-out of its subscriber only YouTube channel.
Getting started with Snapchat: A guide for marketers
Econsultancy TeamAs Snapchat’s user base continues to grow, the platform is becoming more appealing to brands both large and small.