Chancellor George Osborne has confirmed a sugar levy will be introduced on all soft drinks by the end of 2018.
As the public becomes more health conscious and plans for a ‘sugar tax’ remain firmly on the table, big brands such as Coca-Cola, Britvic and Innocent are determined to respond to consumer needs – and are more vocal than ever.
The soft drinks industry has to adapt and change to produce a more healthy portfolio while allowing customers to make their own decisions, according to the British Soft Drinks Assocation’s president Peter Harding.
The latest consumer confidence barometer show Brits are growing increasingly fearful about their finances and the wider economy, with no end yet in sight.
The company’s adjusted operating margin expanded 80 basis points to an “all time high” of 19.7% over its 2022 fiscal year, as the beauty giant invests in innovation to support its pricing.
While some found offence in the ad, perhaps justifiably, what’s certain is that the controversy will boost brand recognition and, ultimately, sales.
The role of marketing in B2B is becoming “much bigger”, says Intel’s Karen Walker, making it a great opportunity for marketers looking for a challenge.