Soft drink brands should embrace the sugar tax
With a sugar tax set to be introduced on the soft drinks industry by the end of 2018, brands risk damage by being too critical of the government’s move according to experts.
Soft drink brands suffer blow as government pledges sugar tax for 2018
Thomas HobbsChancellor George Osborne has confirmed a sugar levy will be introduced on all soft drinks by the end of 2018.
How Coca-Cola, Britvic and Innocent are tackling the sugar issue
Leonie RoderickAs the public becomes more health conscious and plans for a ‘sugar tax’ remain firmly on the table, big brands such as Coca-Cola, Britvic and Innocent are determined to respond to consumer needs – and are more vocal than ever.
‘The soft drinks industry needs to adopt a more healthy portfolio’ says BSDA president
Leonie RoderickThe soft drinks industry has to adapt and change to produce a more healthy portfolio while allowing customers to make their own decisions, according to the British Soft Drinks Assocation’s president Peter Harding.
Dr Martens’ marketing misstep and combating burnout: Your Marketing Week
Lucy TesserasAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the rise of burnout to Santander UK’s first B2B TV campaign, it’s been a busy week. Here is my take.
‘The story is ready to be told’: Santander launches first TV ad for B2B bank
Rachel LawlerSantander’s marketing director tells Marketing Week the time is right to put its corporate and commercial proposition “in the spotlight” as it launches its first TV ad starring Succession’s Brian Cox.
What caused Diddy to turn on Diageo?
Mark RitsonAfter a successful and lucrative partnership on vodka brand Ciroc spanning more than 15 years, Sean Combs filed a law suit against Diageo this week, accusing the business of racism and neglect. Whatever the outcome, it looks like the end of the relationship.
Heinz launches first-ever global brand platform
Niamh CarrollKraft Heinz is making its biggest-ever media investment behind the new platform, which is the first global campaign in Heinz’s 150-year history.