Britvic Soft Drinks’ latest Category Report says the soft drinks market grew by five per cent in 2002, to a value of &£4bn; volume sales increased by three per cent.
Former Costa Coffee CMO Sarah Barron has been appointed to lead the restructured team, filling the role which has been vacant since ex-McDonald’s marketer Emily Somers departed last March.
Direct-to-consumer brand Thinx challenged people to think differently about menstruation.
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Mastercard’s Raja Rajamannar set up a risk management function within marketing three years ago, which has enabled the business to better cope with the fallout of the pandemic.