Somerfield takes on rivals with new Website

Supermarket chain Somerfield is to launch a Website in June, in response to the growing number of online services from retail rivals.

The site will offer a variety of consumer information and interactive entertainment, as well as corporate information aimed at raising the Somerfield brand.

It is being launched in response to sites already operating by rivals, including Tesco, Sainsbury’s and Marks & Spencer.

The supermarket chain declines to give more details on the site ahead of launch, but confirms that there are no initial plans to offer grocery home shopping facilities through the service.

The launch comes as Tesco plans to further roll-out its Internet-based home delivery service to Lea Valley and Romford postcodes in London, as well as an extension to the area covered by its existing service in Hammersmith.

Site design is being handled by Information Hyperlink, which has already handled the launch of sites for book retailer Waterstone’s, several law firms, and online recruitment service The Appointments Section (


Postar plans split from NOP after specialists’ complaints

Marketing Week

The outdoor industry’s audience research body is to split from research company NOP after 14 years and will handle more work in-house. The forthcoming break from the United News & Media-owned company comes after criticism of NOP by the poster specialists, which complained about a lack of resources and an unwillingness to help. It is […]

Midland pulls out of ethnic bank scheme

Marketing Week

Midland Bank has scrapped plans to launch Britain’s first ethnic bank aimed at Asian businessmen. Last year, it confirmed it was in talks with a group of 20 Anglo-Asian businessmen to launch a high street bank aimed at Asian small and medium-sized businesses. One of the 20 was the multimillionaire chairman of the London Metal […]

A legend in his own lunchtime

Marketing Week

Understatement of the week award must surely go to David Jones, the new group chairman of ad agency DMB&B. The Diary was enjoying lunch with Jones at the très chic San Lorenzo restaurant in Knightsbridge, when who should sit down at the next table but Hollywood legend Lauren Bacall with a female friend. It was […]


    Leave a comment